March is a month full of energy and movement. While the world talks about brackets and buzzer-beaters, I see something else: strategy. The teams that advance are not just talented, they are prepared. The same is true in college planning. March is not just about waiting for decisions or enjoying spring break. It is a time to think intentionally, follow up on financial aid, visit campuses, refine college lists, and make thoughtful choices. Strategy brings calm to what can feel overwhelming....

What the Common Application reports about prompt selection reflects what we’ve seen at Williams Educational. We have also noticed that many gravitate toward Prompt #7, the ‘topic of your choice’ option. The flexibility allows students to shape a story that doesn’t feel boxed in by a specific category. That said, the best prompt is always the one that fits the student, not the one that appears most popular. Writing the Common App essay is a lot like preparing for a meaningful introduction....

Today is Groundhog Day: February 2, 2026, a tradition rooted in folklore and observation. Each year, we pause to see whether the groundhog senses more winter ahead or the promise of early spring. While it’s lighthearted on the surface, the tradition itself is about something deeper: paying attention, noticing patterns, and allowing nature to signal when it’s time to wait… or when it’s time to move forward. And if you don't already know, Punxsutawney Phil saw his shadow, which according to...